Pay Per Click To Guarantee Targeted Traffic!
The days of free search engine traffic are over!
(And the reign of cheap search engine traffic has begun!)
Okay, that may not be quite the case *yet*, but you really
do have to work hard (or pay someone to work hard), to even
get close to guaranteeing a top 10 position on search
engines like Google.
Pay-Per-Click search engines, however, offer the promise of
guaranteed visitors, for the keywords of your choice.
Choose to pay per click wisely!
There are literally hundreds of pay-per-click search engines
available for you to spend your money. Only a few can
guarantee targeted visitors to your site, though. I've
listed the best pay-per-click search engines below.
=> SIGN-UP WITH THESE POPULAR PAY-PER-CLICK SEARCH ENGINES
* GOOGLE ADWORDS
Google operate a highly popular pay-per-click search engine.
Called Google AdWords, results appear on the Google search
engine itself, as part of the search engine listings (right
hand side).
Results also appear as part of AOL and Yahoo!'s searches and
other major content providers. This might change soon,
though. And, with it's recent launch of Google AdSense,
Google AdWords now appear on minor, but still relevant,
content sites.
Unlike other pay-per-click search engines, Google AdWords
doesn't always list the highest bid term first (see THE
BASICS OF BIDDING below for details). In Google's words:
"Getting great results in AdWords doesn't necessarily
mean spending a lot either. The AdWords system rewards
the best-performing ads."
Verdict: Definitely consider signing-up to Google AdWords,
but learn how to make the most of your AdWords campaign
first via a suitable tutorial or learning resource.
Google AdWords - https://adwords.google.com/
* OVERTURE
Overture is the original pay-per-click search engine.
However, its popularity as a marketing tool has probably
been surpassed by the superior Google AdWords product.
Overture is also one of the most expensive, and competitive.
A quotation taken from their sign-up page:
"A $50 initial deposit is non-refundable and will be
applied to click-throughs or to the minimum monthly
spend. Each account has a $20 minimum monthly spend.
There is a minimum bid requirement of $0.10 per click-
through."
Overture do have tough anti-fraud measures in place - always
evolving, obviously - so there is far less chance of
receiving so-called 'bogus clicks' using Overture.
And Overture has an impressive search engine reach, with its
results found in "Sponsored Listings" in many search
engines.
You can currently choose from Fast Track or Self Serve sign-
up options.
Verdict: If you're serious about generating targeted traffic
to your site, but less bothered about minimum (or maximum!)
bid amounts etc. then you should consider signing-up with
Overture.
Overture - http://www.overture.com
Overture UK - http://www.uk.overture.com
* ESPOTTING
Espotting is the self-proclaimed #1 pay-per-click search
engine in Europe. Its results appear on many major search
engines as well as well as thousands of relevant smaller
sites too
This is what is says at Espotting UK's sign-up page:
"Espotting Media can help you access targeted leads from
72% of the UK's online population... By ensuring that
your listings appear within our top 3-5 search results,
you will benefit from highly targeted leads from Yahoo!
Europe, Lycos, Kelkoo and Netscape and many more. "
It offers a Gold, Silver and Bronze service depending on how
'hands-on' you want to be with your pay-per-click campaign
(and how much money you want to spend!).
Verdict: A serious contender in Europe, worth considering.
Espotting - http://www.espotting.com
=> OR VISIT THESE LINKS
There are other pay-per-click search engines worth
considering. All of the pay per click search engines listed
below have considerable reach, and can guarantee visitors to
your site (often at a much cheaper cost than Overture etc.)
o http://www.enhance.com
o http://www.FindWhat.com
o http://www.kanoodle.com
o http://www.xuppa.com/ (formerly Bay9)
o http://www.7search.com
o http://www.epilot.com/
o http://www.goClick.com
o http://www.onesearch.com
o http://www.NetFlip.com
=> THE BASICS OF BIDDING
Using Overture as an example here, making a bid is simply a
matter of choosing the following:
* keyword
* title
* description
And as Overture recommends on its site, always repeat the
keyword in both the title and description to improve your
chances of a click. Overture also comes with a keyword
suggestion tool, available to Overture advertisers only.
Choosing your keywords, and the amount you are willing to
bid is also simple, but can take a lot of time.
This is because you need to research suitable in-demand
keywords, that cost little. Solutions to this problem
include using the paid-for version of Wordtracker - the
excellent keyword suggestion tool allows you to brainstorm
good keywords, and determine the current cost of the top 20
bids. You might also want to use bid management software.
Wordtracker
- http://www.wordtracker.com
Example of bid management software for Overture
- http://www.ppcmanagement.com/
Find more pay-per-click search engine tools and resources
(including keyword generation) here
- http://HowIPromoteMyWebsite.com/pay-per-click-tools.html
=> BUT BID CAREFULLY!
Make sure you don't spend too much money.
Clicks can add up quickly. It's probably worth investing in
some kind of bid management software, or at least worth
using the in-built bid management provided by search engines
like Overture.
Remember, you ONLY want your prospective customers to click.
And you must know the value of your visitor! (A rough guide:
Value = average earnings / average unique visitors .)
Try and make sure that the cost of a click never exceeds
this 'value' of a visitor.
One successful strategy is to bid low on many listings.
=> READ MORE...
You can find out a great deal more about pay-per-click
search engines from this excellent resource.
- http://www.PayPerClickSearchEngines.com/
And the online version of this article contains a variety
of sign-up offers for some of the search engines listed, as
well as details of Google AdWords learning resources, and
some useful pay-per-click search engine tools
- http://howipromotemywebsite.com/pay-per-click
© Copyright 2002-2004 Steve M Nash. All Rights Reserved.
How to Deworm Your Dog
ALL puppies will have intestinal worms during their lifetime. Deworming your dog or puppy is highly recommended to get rid of those parasites even though many resources we have talked to vary in their overall deworming schedule time.
Because of this one tiny fact it is very true that all puppies should be dewormed aggressively - starting at about three to four weeks of age with treatments repeating about every 2 weeks at 4, 6, and 8 weeks of age. It is also a good idea to continue the deworming process on the puppy afterwards at least once per month until the puppy is at least 6 months old.
Deworming Small Puppies
* Begin treatment at 2 weeks of age; repeat again at 4, 6, and 8 weeks of age. For a puppy that is at increased risk, such as an abandoned or orphaned puppy, also treat the puppy at 10 and 12 weeks of age, and then each month until the puppy is at least 6 months old. Afterward, use a heart worm preventive medication that is also effective against roundworms and hookworms as prescribed by your vet.
Deworming Nursing Dams
* Treat her concurrently with the puppies.
Deworming Newly Acquired Pets
* Assuming the dog is in good health, worm them immediately, after 2 weeks have passed, and then follow all recommendations listed above.
Deworming Adult Dogs
* Treat these dogs regularly for preventive reasons. Monitor and eliminate any kind of parasites in your pet's environment.
Dog Deworming Schedule
Later on, as the puppy matures, it is a very good idea to put the puppy on a heartworm preventive medication that is also effective in treating hookworms, roundworms and other types of worms.
Just so you'll know, infected puppies will shed roundworm and hookworm larvae continuously in their feces. Later on, if the puppy happens to dig or play around in the same area where they pooped previously, they will then reinfect themselves. It is very good to know that roundworms and hookworms can be treated easily enough with a good quality overall dewormer.
If your puppy or dog lives in an area where exposure to various kinds of worms is very high it is a good idea to deworm your dog or puppy every three to six months throughout it's life just because. Also, it is important if your dog eats poop from ANY kind of any animal that it should also be treated for hookworms, roundworms and tapeworms as often as every three months.
There are many other kinds of worms that your dog may become infected with such as whip worms and the like. To know exactly what kind of worm infestation your dog or puppy has, you will need to take your pet (or at least a stool sample from it) to the vet for a fecal exam.
If you have a puppy or dog and have not wormed it in some time please consult your vet for more information about deworming your dog. If you'd like you can follow the suggested worming schedule listed above. As always, please contact your vet with any questions that you may have concerning the entire deworming process and your dog.
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Debbie Ray, owner of http://www.pedigreedpups.com , http://www.cheap-legal-help.com and http://www.total-german-shepherd.com is a lifelong animal lover, dog enthusiast and internet business owner. Want to learn how to build a website? Thinking about getting a purebred dog? The German Shepherd? Check my sites out for more info.
Advice for Starting Dog Training
Starting to train your new puppy or dog can be a very stressful task if you don’t know how or when to start. There are so many differing opinions on which dog training techniques are right and wrong. It seems that every where you look for dog training information, there is some new dog training advice. However, the following eight dog training tips all make continuous appearances in numerous dog training guides and still continue to do so:
1. Be careful when using your dog’s name. Your dog’s name should only be used in a positive situation and with a calm, enthusiastic tone of voice. Never use your dog’s name when reprimanding your dog.
2. Make sure to never reinforce your dog’s negative behavior, even if it’s cute or funny. For example, if you laugh when you find that your dog has eaten Sunday breakfast, he or she will be more likely to jump up onto the table next time.
3. Begin your dog’s training when he or she is young. It is a common known fact that trying to train a dog that has passed that precious puppy stage is very difficult. In fact, the first few weeks of a dog's life are very important for socialization; for example, learning how hard he or she can safely bite while playing. Dog training can begin much earlier than most people think.
4. Never lose your temper at your dog. Dog’s will often do things that will cost us a lot of precious time and/or money. Even so, try not to lose your temper because proven studies have shown that passing anger on causes stress that will actually inhibit your dog’s learning process.
5. Plan to prevent unwanted behavior, rather than focus on punishment. Any discipline after the fact won’t work on your dog. Dogs respond much better to positive reinforcement for good behavior.
6. Do not give your dog impossible commands. This may sound silly, but a lot of people will confuse their dog by saying commands like "sit" and "down" very close together, when "down" means all the way onto the stomach.
7. Like life, much of dog training is in the timing. If you can catch your dog just before any undesired behavior he or she will be much more likely to remember next time.
8. Dog Training begins at home. If you can’t keep your dog from chasing the cat around the house, you may have an even harder time keeping him/her from going after that tease of a squirrel in the park. Reinforce those positive "one love" relationships with your other pets and visitors, and you will have an easier time keeping tabs on them in the park
What it ultimately comes down to is that dog training is really all about effective communication. The better that you communicate to your dog the behaviors that you, the leader of the pack, favor, the more these behaviors will follow. Therefore, the most humane dog training methods are those that are focused on positive reinforcement, not on punishment. These humane dog training methods are also the most effective dog training methods.
Dog behavior problems can be solved with patience, consistent reinforcement, and an understanding of what triggers your dog’s unwanted behavior. Many of our dogs act out because we are not giving them effective guidance, and pack animals like dogs have evolved to rely on strong leadership. So show your dog you're the leader of the pack, and get her back on track with my dog training advice.
